Understanding Graphic Design.

Understanding Graphic Design - Cats Media - Tracy Kerr, Art Director

Design First
We’ve all seen them; the homemade brochures, the flyers that use Microsoft word art, the business cards that were printed at home and that punch out at the perf, and the websites that look like a dog’s breakfast. If you’re anything like me, you pause just for a moment when a business person hands you something like that, and you wonder how they can represent themselves so poorly and be ok with it.
 
Firstly - WHAT is Professional Graphic Design - let’s get this cleared up
To simplify this answer:
Graphic Design is the representation of information, data and knowledge. Graphic Design must seduce, shape, and perhaps more importantly, evoke an emotional response. Graphic Design is a part of your business marketing and it makes complicated things easier to understand!
 
Secondly - WHY Professional Graphic Design - seriously?
Investing in professional graphic design shows your prospective clients and current clients that you value yourself and your services enough to invest in them, so they should too! Think of it this way, if you don’t value yourself enough to invest in professional materials for your own business, which will help you build your bottom line, how can you expect anyone else to value your services or products enough to pay for them?
 
YOU WILL: save Money
YOU WILL: stand out
YOU WILL: have a consistent visual of your brand and increased brand recognition
 
If you are concerned about your budget, look at the total needed and figure out how many products or services you will need to sell to earn your investment back. OR sit down with me or your designer and chat about terms and a project schedule.
 
Look good out there - don’t cut corners.
It only takes one bad impression or one bad experience to lose a prospect or even a client forever. Consistent design and compelling marketing matter and it helps your business appear professional, credible, dependable and allows you to show off your awesomeness!
 
Need some help? Give us a call or pop in at Cats Media …..

Understanding Graphic Design - Cats Media - Tracy Kerr, Art Director

"Cats Media have been invested in my goals and vision from day one, with excellent communication and the ability to understand what I am looking for  which is crucial as a customer. Tracy has focused on my profession with an extensive background in real estate she was an ideal fit, preparing ideas and concepts that best showcase my brand while taking into consideration what the consumer wants and needs. I appreciate her ability to take what I am looking for a present it to me in a variation of applications which truly helps for me to interpret and begin to understand what branding really means and how valuable it is in my profession. Honestly when the idea of "re branding" or "properly branding" myself became a goal I had no idea what to expect or where to start and I felt comfortable relying on Tracy to do what she does best knowing the results would be amazing."

Stacy Vermeire
Sales Representative - Re/Max Lakeshore Realty Inc. Brokerage