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Its a google world

Its a google world, we just search in it.

SEO is a science. No doubt. And with any science, it's always changing based on new discoveries or in this case, however google feels that things should be changed. Keeping up is hard too do for an average business owner. Here's a guide to help you stay on page 1.

http://static.googleusercontent.com/media/www.google.com/en//ads/pdfs/small_business_online_marketing_guide.pdf

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Guys, just get a mobile site already

Guys, just get a mobile site already. It's like fighting the weather. You're not going to change it. People browse with their smartphones. They use phones for quick hit info and tablet/desktop for more in depth browsing. It's not even debate able. Salt is white. The sky is blue and people use the internet, all the time. They're not even expensive.

Like, at all. You probably paid more in your last Thursday print ad that had a week long retention. A week. Your mobile site is a one time cost and nothing goes away on the internet.

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When most people think of brand

When most people think of brand, they think of a logo. Maybe a tagline or colour palette. In reality, that's not your brand at all. That's your branding.

Your brand is conceived by every little detail that makes up your business. The way your office smells, how the phone is answered, spelling in emails, the way documents are prepared and so on. Ultimately, it's how the rest of the world views your business. And every move can make an impact:

 

http://m.huffpost.com/us/entry/4169441

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Security! Security! Security!

Security! Security! Security!

Sounds like someone yelling for a call cop. But it's actually the most popular tech brand in the world-Apple. With a recent IOS update, a screwup in the security code caused a lot of havoc for a lot of people. Image that happened to your small business? Without the infinite resources of the Apple kingdom, then what do you to fix it?

Security is an investment. It will save you money, time, reputation and stress. Find somewhere else, anywhere else, to cut costs. Don't save on your brand rep or you won't have one.

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Stock photo's

Stock photo's are just a part of life for many small businesses.

It's always recommended to have quality, professional images that are custom to your brand, but the reality is, it's just not always possible. Budget, time and resources all can get it in the way of quality custom images.

Traditionally, stock images are a little bland with featuring lots of smiles and plastic people.
But thankfully, someone is finally doing something about it.

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