Cats Media has been working with a new client recently who was looking to grow their patient base. The client, Dale Veterinary Clinic (over on Toronto Rd. In Port Hope), had a great idea to run a monthly promotional program to help assist pet owners with the cost of their pet’s care. The business owner and veterinarian, Brett Anderson, gave Cats Media a call & from there a successful brand refresh and social media campaign was born! Brett is an ideal client.
A Cats Media Blog dedicated to Branding, Business Branding, Branding Your Business in Port Hope, Cobourg and Toronto.
What a weekend last weekend turned out to be for “The Social” brand.
Many logos were designed in the pre-digital age, with the simple aim of looking great in print. If your logo was created in the days of brochure websites, before the days of social media, then chances are it could do with a refresh. Take a step back to see yourselves as others see you and make the changes you need to bring back the magic into your companys life!
How to find the right visual brand style for you.
When most people think of brand, they think of a logo. Maybe a tagline or colour palette. In reality, that's not your brand at all. That's your branding.
Your brand is conceived by every little detail that makes up your business. The way your office smells, how the phone is answered, spelling in emails, the way documents are prepared and so on. Ultimately, it's how the rest of the world views your business. And every move can make an impact:
What is a brand anyway? A trademark? Mark on a cow's behind? Your logo?
At one point or another, it was all of these things...but in reality, it's what people say you. Forbes sums it up nicely